Katahatieka is a personal style, travel, beauty, and lifestyle blog written by Ieka Ahmad. Having founded the blog in 2008 on her 16th birthday, this 26 year-old woman who lives in Sabah has written posts that have now grown into an archive of everything – from a developing personal love of fashion and home decor, fitness and health tips, to favourite recipes and beauty tips.


Ieka Ahmad has done a number of collaboration with local and international brands including The Body Shop and AVIIMO. In 2015, she created a brand called Pastels by Ieka Ahmad with the concept of pastel colour. The brand achieved its first achievement when it was featured in a TV show called “Cinta Si Wedding Planner” as their scarf was worn by Mira Filzah. In June 2016, the brand made its first debut in Utusan Borneo.